Home hypebeast A Look Inside A$AP Rocky & AWGE’s New Permanent Selfridges Space

A Look Inside A$AP Rocky & AWGE’s New Permanent Selfridges Space


After announcing the all-new permanent space earlier this week, A$AP Rocky flew into London to officially launch AWGE’s new Selfridges location. The space — located in Selfridges’ Men’s Designer Street Room — is inspired by New York Rocky’s Harlem hometown, with references to the city appearing throughout the space.Items on sale are sold against backdrops of the Harlem skyline, while landmarks and places important to AWGE are recreated in miniature form throughout the space. Continuing the New York influence, there are repeated nods to the city’s bodegas, which was also the concept for Rocky’s pop-up at Selfridges back in 2017. AWGE have also added a number of tributes to the late A$AP Yams, including an image of him with a halo and a version of the Statue of Liberty designed to look like him.The space, which is now open, features a range of AWGE-themed merch, as well as a new collaboration with NEEDLES, Babushka Boi-themed pieces and even a hand-stitched A$AP Rocky Doll. A number of the pieces are also available from the Selfridges web store.In other fashion news, take a look at Blondey McCoy’s first THAMES MMXX collection. View this post on Instagram NYC 2 LDN HERE TO STAY. AWGE PERMANENT SPACE LAUNCHING TOMORROW!!!A post shared by PRETTY FLACKO (@asaprocky) on Oct 2, 2019 at 2:23pm PDT View this post on Instagram Big Apple X Big Smoke | @asaprocky and @awgenization bring New York to London. Shop the collection in store at #SelfridgesLondon and online at the link in bio . . . #asaprocky #asap #awge #london #fashion #menswearA post shared by Selfridges (@theofficialselfridges) on Oct 3, 2019 at 4:30am PDTClick here to view full gallery at HYPEBEAST

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